IRYamabiko Q&AWhy are the products popular in the United States?
Q6
Why are the products popular in the United States?
A6
There are three reasons based on the housing conditions in the United States and the strategies we have promoted.
Lawn mowing is part of the culture.
In the United States, where many households own plots ranging from about 1,000 to 3,300 square meters, regular lawn and garden maintenance is necessary. In some areas, neglecting lawn care can result in fines. Lawn mowing is deeply ingrained in American culture, making lawn mowers and garden maintenance equipment essential items in daily life. They are indispensable necessities.
A Wide Distribution Network
Since entering the U.S. market in 1971, we have steadily developed our sales network. Today, our products are sold in about 8,500 retail stores, including home improvement stores throughout the United States. We are working to enhance brand recognition and expand dedicated product sections in each store by supplying reliable products.
Quality and Support Highly Rated by Professional Users
Our products meet the needs of professional users by providing power that exceeds the weight ratio, lightweight design, ergonomic operability, reduced vibration, and excellent environmental performance. We also have a robust support system to strengthen relationships with distributors and retailers. By continuously listening to customer feedback and making improvements, we maintain a market-oriented approach, enhancing trust and reliability.