Yamabiko is a comprehensive manufacturer of outdoor power equipment operating globally. We support people working in job sites around the world, from green space management to agriculture, forestry, and urban development sites, with safe and reliable products and services. "Quick Guide to Yamabiko" compactly introduces Yamabiko's business, features, and strengths.
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BUSINESS INTRODUCTION
01Business Overview
Outdoor power equipment(OPE)
We provide handheld work equipment, such as chainsaws and brush cutters for forestry and green space management, worldwide, having cleared stringent safety and environmental standards. In response to the growing environmental awareness in recent years, we are also focusing on the development and manufacturing of battery products.
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Internally Developed Engines
We deploy work equipment for forestry and green spaces globally, meeting strict safety and environmental standards. In response to environmental awareness, we are also focusing on battery products.
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Extensive Product Lineup
We utilize engine technology for battery products as well, responding to diverse needs with highly efficient products regardless of the power source.
Agricultural machinery
Based on the philosophy of "contributing to society through increased food production," we develop highly efficient sprayers and harvesters using proprietary blowing and spraying technology. While providing products indispensable for stable food supply, we contribute to sustainable agriculture by solving social issues through labor saving and manpower reduction.
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Japan's first speed sprayer
Since the first domestic unit, it has spread for use in fruit tree protection. We standardized safety equipment ahead of the industry and will continue to pursue safety and performance.
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Work equipment contributing to labor saving and manpower reduction
In response to issues such as the decrease in agricultural workers, we develop labor-saving products, such as remote control mowers that balance safety and productivity.
Industrial machinery
We deploy machines supporting urban infrastructure, such as generators and welders. Utilizing proprietary power generation, control, and noise reduction technologies, we offer products globally that balance environmental performance and site needs under the theme of "ECO & Technology." We also contribute to the decarbonization of construction sites (Carbon Neutralization).
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Our Proprietary Multi-Generation Technology
Patented technology capable of simultaneous output of three-phase and single-phase 3-wire current with a single unit. It handles work that traditionally required two units with just one, earning high marks for workability and environmental benefits.
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Products corresponding to the CN (Carbon Neutralization) market
We reduce the environmental burden on businesses with products like hybrid welders that cut CO2 and fuel consumption by 60%, and CO2 visualization generators.
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Development of systems to streamline site management
We develop generator operation recording and remote monitoring systems, supporting the construction site and improving site management efficiency.
YAMABIKO
DNA
02Yamabiko's DNA
Yamabiko's origins lie in two companies that dedicated themselves to Japan's post-war reconstruction: Kioritz, which contributed to post-war food production, and Shindaiwa Kogyo, which supported industrial recovery with manufacturing technology.
What both companies, which created numerous innovative products both domestically and internationally, shared was an attitude to challenge change and ideas unbound by conventional thinking. Yamabiko, born from the merger in 2008, inherited the founders' "spirit of reform" and continues to grow as a comprehensive manufacturer of outdoor power equipment.
Kioritz Corporation FounderTorao Kobayashi
1903-
1980
Kioritz began its journey in 1947 with the philosophy of ""contributing to society through increased food production,"" starting with the development of pesticide applicators. Subsequently, it created Japan's first speed sprayer and the world's first power blower.
Japan's first speed sprayer
The world's first power blower
Shindaiwa Kogyo Co., Ltd. FounderKazumasa Asamoto
1921-
1993
Shindaiwa Kogyo was founded in 1952 to support post-war industrial reconstruction. Pursuing ""development through internally developed products,"" it delivered various products to the world, such as chainsaws and generators, as a comprehensive industrial equipment manufacturer.
Japan's first electric chainsaw
Small Generator
DATE
03Yamabiko in Numbers
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Establishment
Born from the business integration of Kioritz and Shindaiwa. Inheriting the historical brands of both companies, Yamabiko Group continues to grow.
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Consolidated Employees
(as of December 31, 2024)
Employees are active in various locations both in Japan and overseas, including the US, Belgium, Taiwan, and Vietnam.
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Net Sales
billion yen(FY December 2024)Steadily increasing performance since founding, aiming for net sales of 250 billion yen in 2030.
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Operating Profit Margin
%(FY December 2024)
Stable profit is secured through high product competitiveness and cost management.
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Number of Sales Countries
Over
Expanding the sales network globally and currently operating in over 90 countries. Delivering products and services to customers worldwide.
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Overseas Sales Ratio
Over%
The ratio of overseas sales to total net sales is high, with sales in the Americas accounting for approximately 60% of the total.
STRENGTHS
04Yamabiko's Strengths
Product Lineup
Yamabiko offers a wide range of products used in various work sites, meeting the diverse needs of users worldwide.
In recent years, focusing on labor saving/manpower reduction and environmental response (GX), we are deploying robotic lawn mowers, which drive growth in Europe, and battery product groups that promote agricultural electrification and environmentally friendly power generation systems in Japan.
Brand Power and Sales Network
Yamabiko possesses three brands—"KIORITZ," "shindaiwa," and "ECHO"—and a strong global sales network.
In North America, mainly through the ECHO brand, we have built strong relationships with home improvement centers and distributors and established a stable sales foundation. We also expand globally through distributors in various countries in Europe and other regions.
North American Market Deployment Capability
In North America, where many households own large properties, there is an established culture of entrusting garden maintenance and management to professional landscaping contractors (landscapers).
What they demand is high-performance and highly reliable OPE that can streamline operations.
Yamabiko has established a solid position as one of the few manufacturers that continues to meet the expectations of these professional users.
Since expanding into the US in 1971, we have continued to deliver products widely, from professionals to general users, through a sales network of approximately 8,500 stores, including the world's largest home improvement center Home Depot.
NEW INITIATIVES
05New Initiatives
To achieve sustainable growth while responding to environmental changes, Yamabiko is working on new technology development and expansion of business domains by leveraging the strengths of existing businesses.
Applying engine technology and control technology cultivated over many years, we are advancing challenges into next-generation fields such as renewable energy and automation.
Carbon Neutral Solution
We developed new power generation and power supply systems utilizing renewable energy. We are launching the "Multi-Hybrid System," which combines solar power generation, storage batteries, and generators, and are conducting demonstrations of hydrogen engine generators, advancing product development that contributes to a carbon-neutral society.
Initiatives for Automation
Utilizing Yamabiko's autonomous driving technology, we are promoting the development of robot products, including robotic lawn mowers.
With examples including the introduction (of our products) at Kansai International Airport in Japan, we are challenging ourselves to create new value that leads to solving social issues such as labor shortages and reducing work burden.
Learn More About Yamabiko
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